The Deal Desk

We don't consult. We build.

We know exactly where the legacy software bloat hides, and we know exactly which next-generation innovators have the actual firepower to fix it. Every audit, every pilot and every SOW is run by the two people below.

Nick DiPrima

Founder & Ecosystem Architect

With 20+ years of ground truth, Nick DiPrima transitioned from the trenches of OEM and fleet software to global mobility infrastructure architect. His expertise spans fleet, rental and dealer platforms, automated toll recovery, transaction optimization and AI risk mitigation.

Nick does not pitch software. He audits fleet P&Ls and engineers modular tech stacks, connecting operators with the next-generation innovators who have the actual firepower to fix the leak.

He writes The Edgeball Edge, a weekly newsletter read by more than 1,260 fleet, rental and fixed-ops leaders, and has moderated damage-detection panels at the International Car Rental Show and appeared on Auto Rental News.

Toll recovery architecturePayment & interchange forensicsAPI integration & DMS write-backAI damage detectionDeal Desk execution

Nick on LinkedIn Book time with Nick

Bethany Tardif

Deal Desk Manager & Operations Specialist

Bethany's 15+ years in automotive operations started in the trenches, from physically running a 50-car dealership loaner fleet to managing New England OEM software rollouts across 30+ retailers.

She partnered with Nick DiPrima in 2014 to bridge the gap between what software promises and what actually happens on the service drive. Her background includes Affinitiv and TSD, plus earlier work as a live sound engineer, which is why nothing gets deployed at Edgeball until it works in a noisy real-world lane.

At the Deal Desk, Bethany runs pilot operations, SOW execution and operator onboarding, and co-authors the payments and loaner-operations issues of The Edgeball Edge.

Loaner fleet operationsService-drive software rolloutsPilot execution & onboardingMerchant statement forensicsOperator training

Edgeball on LinkedIn Book time with Bethany

Video desk Nick DiPrima on camera

Nick, on camera

Field reports and Quick Hits recorded between audits. Tap to play.

Quick Hit0:47

Quick Hit: Tolls and Regional Car Rental

Quick Hit0:43

Quick Hit: Tolls and Dealership Fixed Ops

Quick Hit0:43

Quick Hit: Tolls and Fleet Tech Innovators

Quick Hit0:47

Quick Hit: Tolls and FMCs

Issue launch1:14

Issue 12 Launch Video

Field report0:14

Enterprise Gate AI Damage Scanner | Yard Condition Custody

How we work

Ground truth from the return lane, the service drive and the API layer.

We audit before we recommend

Vendor recommendations only when the data supports a specific solution. Most audits end with a written recovery estimate, not a demo.

We pilot on real lanes

Thirty days, real customers, real ROs. If the pilot does not show major ROI, the operator cancels penalty-free and we go back to the data.

We publish what we learn

The Edgeball Edge shares the numbers, the failures and the field reports every week so operators can protect their margins whether or not they ever hire us.

Read The Edge Press & speaking